World Furniture "Big Cafe" Gathering in Dongguan

Guangzhou Daily (all-media reporter Liu Manyuan, correspondent Houjiexuan Photography report) yesterday, the 2023 World Furniture Federation Annual meeting and World Furniture Industry Cluster Conference opened in Houjie Town, Dongguan. The conference proposed to build Dongguan furniture industry cluster into an advanced industrial base with global demonstration significance, and comprehensively enhance the international competitiveness of China's furniture industry.

It is reported that this is the first world-class industrial cluster built in China. With the theme of "Unity, Promoting Cooperation and Creating the Future", the conference attracted many world-class furniture brands from Italy, the United States, Japan, South Korea, India, Portugal and other countries, as well as domestic Mousse, Model, Zhaosheng and other industries. Influential well-known brands participated in the conference to discuss win-win cooperation, guide the optimization of industrial layout, promote regional coordinated development, and help promote the formation of a world-class advanced manufacturing furniture industry cluster.

Further enhance the visibility and influence of Dongguan furniture industry

The conference proposed that around the joint construction of a "world-class furniture industry cluster", efforts will be made to build the world's "industrial manufacturing" capital, "cluster demonstration" capital, "exhibition trade" capital, "smart management" capital, and "design innovation" Capital, "cross-border e-commerce" capital "six goals" to further enhance the popularity and influence of Dongguan's furniture industry at home and abroad, and take advantage of the opportunity of building a world-class furniture industry cluster to further extend the Dongguan home industry chain and create a home industry system integrating home decoration, furniture, home appliances, and smart home systems.

Xing Wenju, member of the Standing Committee of the Dongguan Municipal Party Committee and Deputy Mayor, said in his speech that Dongguan, as an important base for furniture manufacturing in China and the world, after years of accumulation and development, the "Dongguan Furniture" manufacturing brand is well-known at home and abroad. Based on a sound industrial cluster, Dongguan has more than 2000 furniture manufacturing enterprises, as well as Houjie, which is known as "the capital of furniture in China and the capital of furniture exhibition and trade in China", and Dalingshan, which is "the first town of furniture export in China and the important town of furniture export in China. Cooperating to build a "world-class furniture industry cluster" will not only help to greatly improve the popularity and influence of Dongguan furniture industry at home and abroad, help Dongguan furniture to create medium and long-term industrial advantages, but also help Dongguan to further extend the industrial chain on the basis of continuously playing the role of service platforms such as "famous furniture exhibition", To create a home furnishing industry system integrating home decoration, furniture, home appliances and smart home system, help to cultivate the furniture industry into a world-class advanced manufacturing cluster.

"Chinese furniture to see Guangdong, Guangdong furniture to see Dongguan". As one of the most intensive cities in China's furniture industry, Dongguan has formed a furniture industry cluster with Houjie Town and Dalingshan Town as important positions. According to the data, there are 365 enterprises above the scale of furniture manufacturing industry in Dongguan, and the total industrial output value of furniture manufacturing industry will reach 39.875 billion billion yuan in 2022. It has formed a whole industry chain of "R & D and design, raw material procurement, production and processing, wholesale and retail", with complete supporting facilities and highly specialized division of labor. Not only that, Dongguan also has Dongguan International Famous Furniture Design and Research Institute, China Dongguan (Furniture) Intellectual Property Rights Rapid Protection Assistance Center, Dongguan Quality Inspection Center (Provincial Furniture Inspection Station) and other service platforms.

Dongguan furniture continues to usher in the industry event

It is also understood that from August 18th to 21st, the 2023 Dongguan International Design Week and the 50th International Famous Furniture (Dongguan) Exhibition will also be held at the Guangdong Modern International Exhibition Center in Houjie, Dongguan. For 5 days, Dongguan furniture ushered in the annual industry event.

The theme of this year's Dongguan International Design Week is "Furniture Tide · Made in Dongguan", giving full play to the influence of Dongguan as a "world-class furniture industry cluster", expressing the vision of "designing big homes" to create a better life, and integrating global design and architecture, Home furnishing, customization, soft clothing, materials, outdoor camping, tide play and other upstream and downstream industrial resources, to create an industrial design week that integrates big homes and aggregates industrial chains, to achieve "global ID Dongguan landing", empowering Dongguan furniture industry high-quality development.

Houjie Town Focuses on Six Aspects

Boosting the furniture industry cluster to the hundred billion level

As one of China's furniture industry clusters, Houjie will focus on six aspects: industrial manufacturing, exhibition trade, design innovation, smart management, cross-border e-commerce, and cluster demonstration, and work with the China Furniture Association to draw a blueprint for the world's furniture capital., To boost the tens of billions of furniture industry clusters to hundreds of billions.

One is to build the world's "industrial manufacturing capital" with the high-tech park as the carrier ". In the southwest of Houjie, more than 1,000 mu of land for home furnishing industry will be launched as a whole, attracting investment from all over the world, attracting home furnishing manufacturing enterprises and trading enterprises from all over the world to settle in Houjie, and making every effort to build a digital and global modern smart home industrial park.

The second is to build the world's "exhibition and trade capital" with high-level exhibitions as the medium ". With 1 square kilometer of Guangdong Modern International Exhibition Center as the core area, more than 5000 million yuan has been invested to upgrade and build the "International Home Furnishing Exhibition Avenue"; the "International Famous Furniture (Dongguan) Exhibition" will be built into a world-class professional exhibition brand. The "China International Furniture Import Expo" will be held in March next year ".

The third is to build the world's "design innovation capital" based on high-grade design ". Set up an international furniture design innovation exchange center and a global furniture design co-creation and sharing platform, deepen the exchange and cooperation mode of "association, college and enterprise", and realize the integration of high-quality resources of China Furniture Association, design achievements of first-class design colleges at home and abroad, and R & D patents of furniture manufacturing enterprises.

The fourth is to build the world's "smart management capital" with the support of high-efficiency management ". A world furniture industry building of about 100 mu (listed as a global research cooperation center) is planned and built with high standards on the plot of hall 10 of Guangdong modern international exhibition center in houjie. through intelligent system management, industry management elites are gathered and trained. at the same time, world-class research institutions are introduced to accurately grasp the development trends and latest consumer demand of the industry by using big data, and the development strategy of furniture industry is planned and implemented in advance to effectively improve scientific decision-making power.