Don't be pessimistic, the good days of the home industry are coming.
Time:
2023-08-31
Taking advantage of the digital transformation, a set of unique business models has been established, and a new model for home furnishing enterprises to face the new era, embrace the new situation, make use of new policies and show new thinking. In the first half of 2023, in the context of market recovery, passenger flow pick-up, the home industry presents what new consumer trends? Under the multiple favorable policy, the home industry and what are the pain points? The future direction of the development of home enterprises where? In early August 2023, incredibly home chairman and CEO Wang Linpeng in an interview with the Beijing Business Daily reporter to answer one by one.
Wang Linpeng: Under the double attack of market downturn and digital transformation, home stores are currently in a painful transformation process. The consumption degradation brought about by the market downturn needs to be actively faced. When entering the digital and intelligent era, traditional home furnishing enterprises are more afraid, and such transformation needs a transition period.
Beijing Business News: What kind of business model is Incredible Home?
Wang Linpeng: Keeping up with the pace of the digital and intelligent era, Incredible Home is building a new S2B2C business model, that is, a development model combining "online traffic platform and offline physical stores experience logistics delivery to home service. The online traffic platform is a "dongwo" digital industry service platform, which realizes a full-link pan-household consumption closed loop of online consultation, in-store experience, out-of-store decision-making, payment transaction and after-sales service for consumers on the demand side. Logistics delivery has established a smart logistics platform "dongche" to provide one-stop professional logistics services for the storage, processing, distribution, installation and after-sales of large household items; home service is to establish a home service platform "hole heart", open up the home service "last meter" of the difficult blocking point, to create a new source of home circulation consumption.
Beijing Business Daily: how to look at the future home store life and home industry integration? Does this put forward higher requirements for the home?
Wang Linpeng: Incredible Home has been exploring how to integrate the home furnishing format with the life format, hoping to create a new business model, but after several years of trying, we believe that eating, drinking, playing, having fun, entertaining, teaching, and raising daily life Consumption is a format, and it is difficult to integrate with housing or home furnishing formats. These two are relatively major and independent physical formats. Whether there will be a better integration model in the future is not easy to judge at the moment, but the home is still in the process of practice and exploration. At least from the current point of view, the future home and life are still two relatively independent business formats.
Related News
Explore the edge between furniture and art
2023-08-31
How to deal with leather office sofa stains?
2020-07-17
Why does the chair lift explode?
2020-07-17
PRODUCT
CONTACT US
Fax: 0757-23360560
Tel：86-0757-23388560
Email：shunyingfeng@vip.163.com
Add： Longjiang Town, Shunde District, Foshan City, Xiangtang Baochong Industrial East Road 3
SHUNYINGFENG (SHUNDE) FURNISHING CO.LTD . Copyright © 2023 All rights reserved